Before your team can start revolutionizing your SEO strategy, you need to select the right application to power your new approach. While numerous AI-powered tools exist for SEO, only a few are specifically designed for content optimization.

This type of application can evaluate the SEO potential of content topics and existing pages, offering actionable, data-driven recommendations for keyword targeting, search engine optimization, and more. Additionally, it can predict the performance of new or reoptimized content. Regardless of which AI application you choose, invest time in researching your options and the associated costs.

Select a reliable and robust platform with a proven track record. If you rush into purchasing the first application you come across, you risk receiving ineffective recommendations that could bury your content on the second page of search results. Since only 25% of people click through to the second page, it’s crucial to avoid that outcome.

Once you have chosen your AI application, you can begin leveraging AI for your SEO efforts. Typically, you’ll use AI to create new content, but it can also be valuable for reoptimizing existing content.

To create new content, start by researching relevant topics or keywords. Focus on subjects related to your industry, business, products, or services. For example, if you offer cooking classes, you should avoid writing about lawn care tips.

After compiling your keywords or topics, you can proceed to use AI to enhance your SEO content.

Each AI application operates differently, so the method for submitting keywords or topics will vary. Typically, your application will offer a walkthrough or instructions on how to use the software. In some cases, the provider might handle the submission process and deliver the results directly to your team.

To maximize the benefits of this data, ensure your team understands the various pieces of information provided. For instance, if you’re unclear about what a semantic analysis entails, don’t hesitate to ask. This will help you turn the data into actionable insights.

Next, examine your AI-generated SEO data. The team responsible for your marketing and SEO efforts should carefully review the report to check for any errors, questions, or concerns.

After this review, they can pass the recommendations on to the content writers. Depending on your business structure, you might follow a different approach. For example, if your content writers come from various departments, you might want to review the report with them directly.

Take this opportunity to explain some SEO basics, such as keywords and the importance of avoiding keyword stuffing. This proactive step ensures that your new content adheres to both brand guidelines and SEO standards. If you work with a third party for writing services, ensure they follow the recommendations in your report.

Collaborating with a full-service agency that offers both SEO and content services, like Stratedia, can simplify this process. They will understand all aspects of your report, from keyword recommendations to semantic analysis, making the entire process more seamless and efficient.

With your writing team ready, your business can start creating AI-powered SEO content. Regardless of the type of content your team or agency produces, ensure it:

• Meets your brand standards
• Use your targeted keywords
• References the recommendations from your report

Additionally, your company should always proofread the content. While it may be tempting to write and publish content quickly, doing so increases the risk of sharing content with typos or grammatical errors. Avoid this temptation by taking the time to proofread and edit all your content, from sales copy to blog posts.

With more than 50% of businesses using content marketing, it’s common for company websites to have numerous pages that receive little to no traffic. Additionally, half of these organizations publish new content daily, resulting in content that doesn’t drive traffic, awareness, leads, or revenue.

The good news is that you can use AI to optimize your old content for SEO. By leveraging your AI application, you can identify opportunities, such as keyword optimization and improved title tags, to help your content rank better in search results. To enhance old content with SEO, follow the same steps outlined earlier.

Identify low-performing pages using SEO software and tools like SemRush, which requires a monthly subscription. Google Analytics can also help you find pages with declining traffic and conversions, or those that never gained traction. The best part is that Google Analytics is free.

Once you have your list of underperforming pages, submit them to your AI application. Review the results and recommendations, and then begin reoptimizing those pages.

Before publishing your updates, back up the page and save its current performance data. This allows you to compare improvements before and after the updates.

And that’s it! You’ve learned how to use AI to enhance your SEO content, both new and existing pages.

AI in SEO enhances your current SEO strategy by identifying opportunities such as related keywords. Its algorithms and speed help businesses accelerate the process and improve the accuracy of keyword research, competitor analysis, search intent research, and more.

AI has a beneficial impact on SEO.

Through AI, companies can enhance the accuracy, efficiency, and effectiveness of their search engine optimization strategies, including SEO-focused content creation. While some SEO professionals may fear that AI will replace their role, AI serves as a supportive tool in the process.

Absolutely. As AI technology continues to advance, it’s becoming increasingly user-friendly and accessible for companies.

AI’s capacity to perform numerous tasks and analyze vast amounts of data positions it as a valuable asset for any SEO strategy. This is why those who adopt AI for SEO early on often reap the greatest benefits. For instance, by leveraging AI, you can stay ahead of competitors by creating data-driven content that not only engages your audience but also aligns with search engine algorithms.

Moreover, you can pursue emerging strategies, such as reoptimizing old content, with confidence.

Are you eager to explore the potential of AI for your SEO strategy? At Stratedia, we’re here to assist you in getting started! With our AI-powered SEO services for content, your business can benefit from actionable insights to create new content or enhance existing ones.

This translates to increased website traffic, as well as generating more leads and revenue for your company. If you’re interested in learning more about this service and the AI technology behind it, don’t hesitate to contact us online today!